Busch Light
Cold. Smooth. Exactly What You Came For.
“Cold And Smooth” by Ryan Railsback was created to reflect the uncomplicated pleasure at the heart of Busch Light. Easygoing, familiar, and effortlessly likable, the song mirrors the moment Busch Light is made for. A cold drink after a long day. Friends nearby. No pretense. No performance. Just refreshment that delivers exactly what it promises.
VASIS™ cultivated Ryan Railsback’s sound and persona to resonate with a down-to-earth, everyday audience. He feels relatable, grounded, and genuine. The kind of voice that fits naturally into garages, campsites, tailgates, and backyards. The music does not try to elevate the moment. It settles into it, reinforcing Busch Light’s reputation for being reliable, refreshing, and always welcome.
This is lifestyle branding through sound. Music that strengthens familiarity, reinforces trust, and lives comfortably wherever the brand shows up. When “Cold And Smooth” plays, it does not introduce Busch Light. It confirms it.