Chobani

“Live It Naturally” by Aoidos Melos was created to reflect the everyday balance and mindful optimism at the heart of Chobani. Calm, melodic, and grounded, the song mirrors the quiet confidence of a brand built on real ingredients and transparent values. It feels light without being empty and intentional without trying too hard, much like the choices people make when they reach for Chobani.

VASIS™ cultivated Aoidos Melos as a voice of clarity and calm for a wellness-conscious, ingredient-aware audience. The artist image is thoughtful, human, and approachable, designed to resonate with people who value nourishment in both body and mind. The music supports moments of pause and presence, fitting naturally into daily routines rather than interrupting them.

This is wellness-led branding through sound. Music that reinforces trust, simplicity, and emotional ease. When “Live It Naturally” is heard, Chobani isn’t explaining what it stands for. It’s being felt.