Kaya Mist
Kaya Mist Is a State of Mind. The Music Meets You There.
“Catch The Bliss” by reggae artist Sellason Reed was created to embody the calm, clarity, and elevation at the heart of Kaya Mist. Warm grooves, unhurried rhythm, and a lifted spirit give the song a natural ease that mirrors the product experience itself. It’s not about escape. It’s about presence. A soundtrack for slowing down, opening up, and settling into the moment.
VASIS™ cultivated both the sound and the artist persona to align with a modern, wellness-forward cannabis audience. Sellason Reed represents balance, intention, and authenticity. Grounded but expansive. Rooted in reggae tradition while feeling current and approachable. The music doesn’t instruct or persuade. It simply invites, creating a sensory bridge between brand and listener that feels organic and unforced.
This is lifestyle branding through sound. Music that reinforces mood, strengthens emotional association, and allows Kaya Mist to live beyond packaging and product. When “Catch The Bliss” plays, the brand isn’t being introduced. It’s already understood.