Reese's
Some Combinations Never Go Out of Style.
“25 Million Can’t Be Wrong” by Lizzie Bar was created as a joyful nod to the enduring appeal of Reese’s. Inspired by the swing, sparkle, and confidence of 1940s big band music, the song celebrates a simple truth. When something works this well, generation after generation agrees. Peanut butter and chocolate are not a trend. They are a classic.
VASIS™ cultivated Lizzie Bar as a timeless, charismatic voice with a wink of modern awareness. Confident, charming, and full of personality, she brings vintage flair to a brand that has always thrived on delight and familiarity. The music feels theatrical and fun, designed to evoke shared smiles and collective nostalgia without feeling dated or distant.
This is heritage-forward branding through sound. Music that honors longevity, reinforces joy, and reminds audiences why some favorites never fade. When “25 Million Can’t Be Wrong” plays, Reese’s is not being reintroduced. It’s being celebrated.